A more exclusive heir to the CD single’s throne
CD singles have more and more in common with vinyl 45’s: they’re both disappearing faster than you can say ‘Napster’.
Never massively popular to begin with, the CD single seems to be the ultimate victim of downloading. End of story? Not exactly: DVD singles may start making up for lost revenues.
Typically including two music videos and extra features like exclusive backstage footage, DVD singles are hot promotional material. For the time being, with super broadband not having gone mainstream yet (and thus making downloading DVD singles too cumbersome), this could be a nice cash cow. It’s all about exclusive content!