Dylan’s Candy Bar
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Modestly heralding itself as the most unique and unrivaled candy store of the world, Dylan's Candy Bar definitely provides sweet inspiration to marketers from around the world. Like buybuyBABY, it has turned a fairly mundane retail category into a (dare we say it) EXPERIENCE. Sheer size in floor space and assortment, with some eye-catching design mixed in, creates a Willie Wonka feeling that opens wallets from young to old. In their own words: "our 10,000 square foot New York City flagship store totally redefines the idea of a traditional 'sweets' store by creating a unique and completely unmatched shopping experience…
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