Dyslexic captcha raises awareness of the disorder
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With every tenth child suffering from dyslexia, India’s Jaslok Hospital wanted to remind parents and teachers that a pupil’s struggles in school could frequently be attributed to the disorder, rather than laziness or low intelligence. Working with the Dentsu Webchutney Innovation Lab, the hospital’s Decoding Dyslexia campaign turned the written work of dyslexic children into online captchas. Not surprisingly, most adults were unable to correctly complete the dyslexic captchas, with ninety-five percent needing to press refresh to load a new one. The new captcha that loaded also included a message about the campaign with links to more information. More than…
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