E-commerce app creates online shopping social experience

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At Springwise, we have covered a number of innovative uses for social media. These include a blockchain-based social app that promotes friendship and an app that rewards shoppers for social media posts. Now, a Chinese company has found a way to combine social media with online shopping to deliver big savings. The company, Pinduoduo (‘shop more together’) is already China’s third-most popular shopping app, with 195 million monthly users. Pinduoduo's e-commerce platform allows shoppers to join together to buy products at a discount rate. It turns shopping into entertainment. Founder Colin Huang told Chinese media that he thinks of the…

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