E-ink signs on trucks show area ads, traffic and weather

E-ink signs on trucks show area ads, traffic and weather

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With vast amounts of space for signage and captive audiences, trucks have the potential to be extremely valuable rolling billboards. Germany’s RoadAds Interactive’s connected e-ink signs meet the challenge of keeping trailer billboards relevant, even on the move. The digital signs on the back of truck trailers provide real-time traffic and weather information, as well as location-specific advertising.

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