E-ink signs on trucks show area ads, traffic and weather

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With vast amounts of space for signage and captive audiences, trucks have the potential to be extremely valuable rolling billboards. Germany’s RoadAds Interactive’s connected e-ink signs meet the challenge of keeping trailer billboards relevant, even on the move. The digital signs on the back of truck trailers provide real-time traffic and weather information, as well as location-specific advertising. Developed in partnership with Mercedes-Benz and Visionect, RoadAds are updated via wifi and GPS and are powered by the truck’s battery. Ads and information change depending on truck location, and the waterproof signs are designed specifically for use in direct sunlight and…

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