Easter-themed AR game takes users on egg hunt

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Gaming', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});

British Land has released a smartphone adventure that will give visitors to its 18 nationwide shopping centres the chance to go on an Easter egg hunt. Using augmented reality through a smartphone, users will be able to set off on a family adventure around the shopping centres in search of golden eggs. The app itself is called myMall, and once downloaded (free on both iOS or Android), users will find Gnomee’s Egg Hunt inside the app. Developed by UK company Harmony Studios, Gnomee’s Egg Hunt is a similar game to Freezy’s Christmas Adventure (also developed by Harmony) that sent its players…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.