Eco-friendly app rewards cycling with green currency
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With over seven billion people living on Earth and human emissions of CO2 estimated to be 26.4 GT per year, it can often feel as though the actions of individual people can’t possibly make a difference. When looking at ways to encourage green behaviour en masse, the “feel-good factor” has been found to have a huge impact on consumers’ actions — everyone knows the unbeatable satisfaction of remembering to take a plastic bag to the supermarket — but recently, numerous companies have been exploring ways to further incentivize eco-friendly behaviour. We saw Le Repas bistro in Brazil offer a free salad to diners who arrived by bicycle and now, Changers is encouraging sustainable mobility by rewarding participants with their green currency — Recoins.
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