‘Elite’ crowdsourcing service taps an invitation-only crowd
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We’ve seen crowdsourcing applied to graphic design, publishing and car development, to name just a few, but typically such efforts are wide open as to the crowd members who can be involved. Edge Amsterdam, on the other hand, bills itself as “elite sourcing,” whereby an invitation-only scheme determines who can be part of the contributing crowds. Now in beta, Edge is “an international offline and online platform that works with the best international young creative talent and brands to develop product and brand innovations,” in the site’s own words. To make that possible, the company recruits select young talent by…
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