Clothing retailer taps fashion blogger for cobranded collection

Clothing retailer taps fashion blogger for cobranded collection

Clothing retailer taps fashion blogger for cobranded collection

Sweden2 Feb 2011
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We’ve seen bloggers gain increasing clout over the years, culminating in their recent roles as samples purveyor, brand intermediary and on-site promoter. The latest spotting? Blogger turned big-name fashion label.

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