Enhanced video ads track viewers’ emotions in real time

Enhanced video ads track viewers’ emotions in real time

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TV and video commercials have always had a particular fondness for pathos as a sales tool. This past Christmas’ TV commercials made it all too clear that tears are now as golden as industry awards for present day creative directors, and the logic is, of course, sound: Advertisers know that emotionally stimulating content is more likely to engage their audience, hopefully leading to greater social interaction with the brand and higher sales. It’s a thought process that lies at the core of our most recent spotting, Virool, which is the first video ad platform to monitor an audiences’ reaction in real time and measure the success of videos with quantitive data.

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