Environmental guerilla marketing

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The housing crisis has hit many extremely hard, apparently even the hermit crab. Environmental degradation in Japan has created a shortage of shells for these creatures, forcing many hermit crabs to ‘move into’ plastic bottle tops and other kinds of waste. Now, a collaboration between Japanese real estate listings company, Suumo, and marine biologists has resulted in a solution. According to professor Katsuyuki Hamasaki, an expert in all things hermit crab, they are “professional house hunters” who are forever outgrowing their shells and moving house, seeking the perfect home. As a result, he explains, they are always short of shells.…

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