Tryvertising store expands in Spain

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Given the popularity of tryvertising labs in Asia, it was only a matter of time before they popped up in other parts of the globe. We spotted one in San Diego earlier this year—not long after Tokyo-based Sample Lab kicked off its own global expansion—and recently we learned of Barcelona-based Esloúltimo, which is already planning to open a second shop in Madrid. Spanish consumers interested in testing out the latest products need only pay EUR 5 every six months for the right to try five new products at Esloúltimo every two weeks. There is no other charge for the samples,…

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