Esquire trials micro paywall to raise money for topical causes
It's hard for charities and nonprofits to drum up interest in their cause without making it relevant to the right now — whether that's creating a viral trend à la the Ice Bucket Challenge, or simply tapping into existing current events. In the past, platforms such as ShoutAbout have attempted to give readers actions they can take after reading a news article, such as signing a petition, volunteering or donating. Now Esquire magazine has created a one-off paywall for its acclaimed The Falling Man, with proceeds going towards a scholarship fund to commemorate murdered photojournalist James Foley.
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