Esquire trials micro paywall to raise money for topical causes
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It's hard for charities and nonprofits to drum up interest in their cause without making it relevant to the right now — whether that's creating a viral trend à la the Ice Bucket Challenge, or simply tapping into existing current events. In the past, platforms such as ShoutAbout have attempted to give readers actions they can take after reading a news article, such as signing a petition, volunteering or donating. Now Esquire magazine has created a one-off paywall for its acclaimed The Falling Man, with proceeds going towards a scholarship fund to commemorate murdered photojournalist James Foley.
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