Ethical beauty brand introduces blend-it-yourself

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New York City-based LOLI Beauty is expanding from subscription boxes to introduce its new blend-it-yourself (BIY) approach to skin and hair care. Blend it yourself beauty products start with a base to either cleanse, hydrate or treat and then can be personalized with up to three additional ingredients. Every product is made from organic, food-grade superfood ingredients and comes in fully recycled, recyclable and compostable packaging. LOLI stands for Living Organic Loving Ingredients, and the company does just that. It works with fair trade farms and locals who forage for ingredients and is the first beauty brand to be a…

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