Ethical wedding rings fund water for life, for two people
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The past decade has seen calls for heightened transparency between producers and consumers, as demand for ethical practices and materials increase. Companies — from large corporations such as Walmart, to cutting edge fashion brands such as Frietag — have been keen to emphasize the moral backstory of their items. Now, US jeweller Do Amore are going one step further, giving buyers of their ethical wedding rings a heartwarming epilogue — every ring purchased provides two people with clean water, for life.
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