Startup offers free weddings for couples who stay together

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We’re seeing an abundance of Tinder-esque, fast-paced dating apps designed for socially busy millennials, going hand in hand with the increasingly antiquated idea of marriage. Countering this movement, SwanLuv is granting to-be-married couples USD 10,000 for their fairytale wedding, with no obligations but one — they must stay married, for like, forever. (Or the spell will be broken.)

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