Everyone’s a winner

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UK based Everyone's a Winner, owned by Felix Corp, has set up an elaborate 'redemption vending' concept, including telephone, texting, web, and machine based games that capture the user's data. The games reward users with a wide range of promotional goods and services. As the name suggests: by utilising retailers' advertising and sales promotion budgets, every player of the Everyone’s A Winner ‘game’ is guaranteed a prize every time they play, and in order to redeem their prize (think holidays, computer games, cars, leading brand high street retail vouchers, leisure activities, and beauty treatments), each winner is requested to submit…

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