Everyone’s publisher

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As readers of trendwatching.com's briefings will know, Generation C (the content generation) is a force to be reckoned with. Or, better yet, catered to! Which is exactly what Blurb is doing. This still in beta publishing software and services company partners with the world's leading book printers to offer would-be authors bookstore-quality publishing. As they put it: "Holding a finished book with your name on the cover is a truly amazing feeling; it's one of those experiences everyone should have. There's no good reason why it should take tons of time, technical skills, big bucks or friends in high places…

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