Expedia takes a trip into Virtual reality
In what could revolutionise the way we book our holidays, Expedia – the world’s biggest travel company – has embraced VR tech and is making it possible for customers to take a virtual tour of hotel rooms so they can get a much better feel for shape and size before making a booking. That’s a far cry from a handful of (often misleading) jpegs.
Additionally, the user will also be able to slide open the balcony door and step outside to see what the view is like.
Arthur Chapin, Expedia’s Senior Vice President of Product and Design said at a recent conference: “If you’re going to make the decision of [booking] a cruise, wouldn’t it be cool if you could check out the ship [virtually] before you spend that much money?”
Expedia spent over a $1billion USD on new technology in 2016, with the VR experience being one of several new innovations the company has spoke of. Another area it’s looking into is using devices such as Amazon’s Echo and AI-powered chatbots so users can browse, interact and book trips using just voice commands.
The idea of being able to browse a room before booking does sound exciting, and the use of VR is spreading with projects such as the Holoroom How To DIY clinic and the Japanese Konica Minolta Planetarium project. Could this take off? Or will it only be embraced by the richest and nicest of hotels?
Spotted by Murray Orange, written by Springwise.
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