Experience stores

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Let's face it: from the moment human beings turned into avid consumers (moving from defense and protection to enjoyment as their main goal in life), we've been living in an entertainment economy. Which is why it's quite surprising that it took so long for dedicated experience stores to pop up. It's starting now, though: witness Portuguese-based A Vida E Bela, which has turned experiences of a lifetime into a flourishing business. How it works: the gift giver purchases an experience card from A Vida E Bela, which looks like a personalized credit card and can be redeemed for an experience…

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