Custom mobile app offers guide to Mardi Gras events

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Back in 2009 we covered Zehnder Communications’ augmented reality mobile app for Louisiana’s Voodoo Experience music festival, and now it looks like the New Orleans ad firm has taken its efforts to an even larger scale. Developed in partnership with local station WWL-TV, its new Experience Mardi Gras mobile app aims to keep this year’s revelers updated with the latest parade schedules, event information and related videos.

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