Eye tracking technology provides extremely accurate viewing data

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With increasing competition from other platforms, audiences are already migrating away from traditional TV viewing. At the beginning of this year we wrote about a startup that allows filmmakers to monitor the emotions of their audience even as they experience the film. Now TVision Insights has built a device that tracks tv viewers: who is watching what, and how they are reacting to it. Developed at MIT, the Boston based company work with broadcasters to provide them with the data they need to inform better programming. As their website says, “we show you what’s happening on the other side of…

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