Facebook app lets runners pay with kilometers completed
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Runners can already get reward points for their exercise minutes through the Nexercise app, which gamifies physical activity. Now sportswear company Nike Mexico has introduced its own twist on this concept with the Subasta de Kilometros, which translates runners' distances into currency in auction. Participants must first download the Running+ app – which monitors the details of exercise, such as pace, distance and time – or buy one of the Nike+ training products, which track similar data. The Facebook app then gives users the chance to bid on the 'Subasta de la Semana' – the Auction of the Week –…
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