Mypopupshop is the latest development in the pop-up story, planning to bring the concept to Facebook.
Regular readers will already be familiar with a wealth of pop-up concepts, from a pop-up mall made from shipping crates, to a pop-up font store. Now, mypopupshop aims to bring the concept online to Facebook. mypopupshop is the creation of Vacant, a US company who have pioneered pop-up shops with brands large and small since 1999, and who are now enabling Facebook users to “get in on the excitement of flash sales” by running their own mypopupshop on Facebook. First the Facebook user downloads the free mypopupshop application — developed by MicroMarketing in Sweden — and selects a brand for a limited period along with a custom theme for their shop. Users are incentivised to promote the brand to their friends and paid a commission for each sale, with the entire transaction managed by mypopupshop. After 30 days the user can decide whether to continue with the brand or select another. The application is due to launch imminently, with updates available on their Twitter or Facebook pages. Holding true to the F-Factor philosophy, Vacant believe that when friends of mypopupshop users “like” or buy from their page, the product will become endorsed and therefore purchase decisions become easier for other friends. Is it time to expand your brand into the social selling-sphere?