Fashion app is a social network and lookbook

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Staying on top of the latest fashion trends is a very social activity, and consumers are already leveraging digital tools to find out new tips. But how can businesses do the same? We've previously seen Keep make Instagram outfit snaps shoppable, and now a new app called Cloth is helping fashionistas share and discover looks from their friends or the people in their city. Since platforms such as Instagram are already being used by consumers to document their daily outfits, Cloth lets them import their photos and more usefully categorize them into according to style, occasion, location and even weather.…

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