Fashion brand issues currency just for women

Fashion brand issues currency just for women

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Like many countries, Germany has a problem with a gender pay gap. According to a report by the German Federal Office of Statistics, the unadjusted gender pay gap in that country is 21 percent. That is, women are paid 21 percent less for doing the same work as men. Now, German fashion brand Paisley is doing something about it. The company has issued a new, in-store, currency for women, called FEM. Women shopping in the Paisley flagship store in Hamburg can exchange their Euros for FEMs. Each FEM is worth 21 percent more than a Euro, so women can buy 21 percent more with the new money.

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