Fashion brand offers discounts based on a shopper’s social influence

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Marketers have long known that consumers vary widely in terms of their influence over others, but today's social networks are making those differences plain for all to see. Aiming to zero in on the shoppers with the widest social clout, Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks. To participate in Volga Verdi's Exchange program, shoppers begin by referring to a chart on the site listing the size of the discount it offers for the number of friends or followers they…

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