Fashion brand rewards customers every time they wear their clothing

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Fashion is a key part of our everyday lives and so naturally innovators are seeking increasingly unique ways to integrate technology into clothing. From developing wearable displays to smart clothing that tracks your heart rate, clothes are now much more than just an accessory. Fashion brand Tommy Hilfiger has taken this integration of fashion and technology one step further. The new range, Tommy Jeans Xplore, features smart-chip technology that rewards customers every time they wear a product. All 23 items have an embedded Awear Solutions’ Bluetooth smart tag, which connects to the iOS Tommy Hilfiger Xplore app. Direct communication between…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.