Fashion brand rewards customers every time they wear their clothing

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Fashion is a key part of our everyday lives and so naturally innovators are seeking increasingly unique ways to integrate technology into clothing. From developing wearable displays to smart clothing that tracks your heart rate, clothes are now much more than just an accessory. Fashion brand Tommy Hilfiger has taken this integration of fashion and technology one step further. The new range, Tommy Jeans Xplore, features smart-chip technology that rewards customers every time they wear a product. All 23 items have an embedded Awear Solutions’ Bluetooth smart tag, which connects to the iOS Tommy Hilfiger Xplore app. Direct communication between…

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