Fashion company’s cruelty-free fur only uses roadkill

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While materials such as leather and suede are often considered a byproduct of the meat industry, fur is altogether a much more touchy topic. Many people oppose real fur because it involves trapping and killing wildlife for the sole pursuit of fashion. We recently wrote about Marlow Goods' pop-up hotel shop, which takes the meat byproducts from the hotel's restaurant and turns them into fashion to save waste. Now Petite Mort Fur is tackling the animal cruelty aspect, offering only the fur of animals that died naturally or accidentally. Rather than supporting the fur industry, the company procures its material…

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