Fashion label uses crowdsourcing to design product range
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Calling on customers for product design ideas is a growing trend and just last month we wrote about Kisim, who tapped the collective brain of the crowd for the design of a new bag. Now fashion start-up Velvet Brigade in San Francisco take the concept to a larger scale, with all their products designed by young designers who submit their fashion drawings for the public to vote on. Founders Lindsay McConnon and Jena Wang had previously worked in the fashion industry, until they had the idea of starting their own label where the trends come from independent designers and are…
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