Fashion partnership brings together rental and retail experiences

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Back in 2009, Springwise wrote about Rent The Runway, an online rental company that allows users to enjoy designer clothing by hiring instead of purchasing. The company has now partnered with San Francisco based, high-end fashion retailer, Neiman Marcus, to disrupt the sector even further. Rent The Runway, which already has several of its own brick and mortar outlets, has now opened a unit inside Neiman Marcus in Union Square, San Francisco. Customers can choose to buy or rent clothing in the same place. The space is staffed with both Rent the Runway stylists and Neiman Marcus associates who assist…

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