Fashion photo sharing platform doubles as an online store

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We recently saw how New York restaurant Comodo is harnessing the power of social networks such as Instagram to drive sales in the food business. Now a new site called Material Wrld has taken the concept further – integrating user photo sharing and marketplace selling. Primarily a content-sharing site the team has handpicked a group of fashion-conscious ambassadors who have uploaded images of their everyday attire in their 'closets'. Other users can like or comment on the items, as well as follow the user. If the closet owner decides to sell a particular piece, they will be notified and have…

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