Fashion tech company launches 3D foot scanner for shoe shopping

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Israeli fashion-tech company Invertex has launched its 3D foot scanner FeetID Ecosystem, which combines the online and in-store shopping experience for users looking to buy shoes. FeetID’s Launch-Pad, an in-store autonomous unit, scans the feet and sends the measurements directly to the shopper’s mobile phone in seconds. The technology then guides users to the best fit in store using a cognitive match engine. Despite a hike in online shopping popularity, only 8 per cent of shoes are sold online in the US, with return rates at around 40 per cent. Invertex believes its end-to-end solution with the individual in-store, online and…

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