Fashion tech company launches 3D foot scanner for shoe shopping
Israeli fashion-tech company Invertex has launched its 3D foot scanner FeetID Ecosystem, which combines the online and in-store shopping experience for users looking to buy shoes. FeetID’s Launch-Pad, an in-store autonomous unit, scans the feet and sends the measurements directly to the shopper’s mobile phone in seconds. The technology then guides users to the best fit in store using a cognitive match engine.
Despite a hike in online shopping popularity, only 8 per cent of shoes are sold online in the US, with return rates at around 40 per cent. Invertex believes its end-to-end solution with the individual in-store, online and mobile app components could improve these statistics by improving shopper confidence online and adding a personalized digital component to consumers in-store. Invertex recently closed its USD 2 million seed funding round for the project, which was led by OurCrowd through its OurCrowd First early stage fund.
David Bleicher, Invertex’s founder and CEO, said: “Giving the power of informed choice to customers to make the best decision when they are at a store creates great value. But really, even greater customer value accrues the moment that a customer owns their virtual FeetID model and can always shop with confidence while being recognized and rewarded for their loyalty by their retailers online and in the store.”
FeetID is just one of the recent mobile apps designed to help a customer’s in-store experience. Other recent examples include an application that allows parents to take a photo of their child’s school stationary list, share the image and pick up the order in-store, and a smart camera app that takes a photo every time the user’s fridge door closes and creates alerts when an item needs to be replaced. What digital revolution will be the next to help a person’s day to day life?
Spotted another good idea???
Join our network and earn rewards