Girls on bikes
Mobility & Transport
Playing the girlie and cuteness cards like few others in the EU or US have done so far, Hero's affordable-yet-cool bikes from India could attract a cult following in trendy and flat cities. Good import/export opportunity.
This is a great import idea. If you live outside India, you may not have spotted the all pink Star-Girl Bike yet, manufactured by India’s Hero Bicycles.
Playing the girlie and cuteness cards on a mass scale like few others in the EU or US have done so far, Hero’s affordable-yet-cool bikes could attract a cult following in trendy and flat cities like Copenhagen, Amsterdam and Berlin. The fact that all things Indian are HOT right now lends an added appeal. Last but not least, throw in the relatively low manufacturing costs, and what you’ll get is a very good reason for contacting Hero’s export department, whether you’re into bikes or lifestyle in general (and which brand isn’t these days?!).
3rd February 2004
Website: www.herocycles.com/
