Contest asks fans to design their own doughnut

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Though several of the contests we’ve written about in recent months have had unconventional purposes—filling a job, for example, or launching a new car—there’s no denying that they’re still an effective tool for good, old-fashioned promotion. To wit: aiming to celebrate “6 dozen years” of Krispy Kreme, the global doughnut chain is holding a contest that will allow winners to design their own doughnuts.

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