FedEx takes parcel tracking on a melodic journey

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FedEx has turned the boring process of parcel tracking into something musically and aesthetically pleasing. Referring to it as “A Parcel’s Journey Through Sound”, SoundTrack takes algorithms extrapolated from your tracking number such as parcel dimensions and weight, method of travel, distance, weather and suchlike, then creates music based upon these results, even incorporating the musical style of the parcel’s destination - each city has its own musical sound. A large purple dotted map of the USA is the canvas upon which the parcel’s journey is detailed. As the music begins, an animation appears detailing the customer’s parcel’s route, soaring…

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