Fighting piracy with free love

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Backed by musician Peter Gabriel, British We7 is offering consumers free songs tagged with 10-second advertisements, which are played before the music track starts. Four weeks after downloading, We7 gives the user the option of downloading an ad-free, DRM-free version. Which makes for free music without piracy. We7 is currently in beta and hasn’t signed up any major labels. The venture is currently working with independent record labels, featuring artists such as Youssou N’Dour, the Dave Matthews Band and Hall & Oates. (A similar service is SpiralFrog, scheduled to launch in Canada and the US later this year.)

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