Finding a job in France via emoticons
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La Banque Postale’s #MonTalentPour1Job campaign asked jobseekers to indicate in their tweets, using emoticons, their basic job criteria - what part of the country they want to work in, their level of education and what area of work they are interested in. The bank then replied with a list of available opportunities that fit those criteria. Designed specifically to connect with millenials who grew up with social media, the campaign was created to help make finding a first job easier. Many large companies and governments are finding social media and apps to be an excellent tool for direct communication with…
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