First car brand drives into Second Life

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Scion just became first automaker to run a campaign in Second Life, releasing virtual cars in the popular metaverse. Toyota's progressive brand announced the initiative at the Second Life Community Convention in San Francisco. While a real-world version of the boxy Scion xB was driven around a parking lot near the convention center, silver virtual models were dropped at various points in Second Life for residents to drive. A full launch will follow in October, when SL citizens will be able to customize Scion models. Makes sense, considering Scion already lets buyers do a fair amount of customization on real-world…

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