Fitness-focused cell phone

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Back in 2006 we wrote about the Nike+iPod Sport Kit as an example of the growing number of branded brands—smart partnerships between brands —and now adidas and Samsung have launched an offering along similar lines. miCoach, which was unveiled just last week, is an adidas-branded Samsung music cell phone equipped with stride sensor and heart rate monitor to provide on-the-go personal training. With one click, users can connect to the fitness features and begin a workout. On their first use, the system assesses their fitness level and places them in one of three categories. Users can then set their own…

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