Five minute stories via Whatsapp
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Most people now turn to their smartphone for entertainment while waiting in line or commuting, but scrolling through Facebook or Twitter is rarely an enriching experience. Meanwhile, 70 percent of Brazilians didn’t read a single book last year. Tackling both issues simultaneously, Leitura de Bolso — or Pocket Reading — is a new initiative, which offers five minutes long reads for free via Whatsapp. The campaign was recently launched by design agency Isobar Brazil and author Mario Prata. To begin, readers register on the website and leave their phone number. Then, each Wednesday, subscribers are sent a literary extract via…
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