Flaming Lips release music during yoga classes

ga('send', 'event', 'Access Exclusive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

The music industry is notoriously competitive with bands often turning to innovative ways of releasing new work that will enhance the experience of their listeners. Last year Springwise wrote about this Swedish band whose new album was only made available to those in the woods. More recently, in May of this year, we wrote about this artist who created an online game, making bonus tracks accessible only to those with top scores. Now, the Flaming Lips are releasing new work to those taking classes at Oklahoma’s yoga studio, The Yoga Box. The band’s lead singer, Wayne Coyne, announced over Instagram…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.