Flat-pack head protection slots into any hat

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Every year, emergency rooms are filled with the tens of thousands of young people who fail to land that skateboarding trick, or lose their balance cycling. Often, the damage is made worse by a refusal to wear a helmet, for fear that the clunky headgear is just too uncool. We’ve previously written about innovations in helmet design which try to change that attitude, such as the Hövding, a wearable airbag for cyclists which makes head protection fashionable. Now a California-based fashion label Impact Reduction Apparel (IRA) have created a product that caters to the entire sports market.

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