Flavored parking tickets for sensory advertising

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Taste-based advertising is not a new frontier for marketers – in the past we have seen First Flavor's Peel'n'Taste strips, while Wrigley's has already used its mint gum flavor on parking tickets. Following in a similar vein, Brazilian company GrupoFourMidia is now including a variety of tastes and smells on parking tickets across the country. Having already experimented with unusual mediums for advertising – take its pizza boxes with sound for example – GrupoFourMidio observed that once drivers buy a parking ticket they often place it in their mouths while looking for a space. By infusing the tickets with an…

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