Flexible paywall can make different offers to different readers

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Paywalls have proved a successful business model for some publishers, but the all-or-nothing approach doesn't work for all products and audiences. Offering solutions are flexible tools, such as this platform that enable businesses to let readers choose how they pay for their content, or a Spotify for journalism offering pay-per-article functions. Now, Composer from Piano is another variable payment system, which enables media providers to adapt their business model whenever they want, without any coding. To begin, publishers use Composer's back end to find out about their various audiences. The platform analyses attributes about the different visitors, such as the…

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