Flexible paywall lets readers choose how they pay

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In the world of digital publishing, social media shares have a direct effect on readership figures and advertising potential. So much so that 'social currency' can be just as valuable to a site as plain, old fashioned money — We have already seen Sharewall enabling readers to unlock premium content on a share-one-read-one basis. Now, PayOrShare, from Germany, is providing an even more flexible platform. Customers are able to read the digital material first and then choose what currency to pay with — a post on their chosen social network or a small amount of money. Businesses can use PayOrShare's…

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