Flexible pet ownership
We’ve mentioned transumers before—consumers who value experiences more than ownership—with examples like shared ownership of cars, yachts and second homes, or leasing concepts for handbags, jewellery and other luxury goods. What we didn’t see coming, is for that line-up of material goods to be joined by man’s best friend. People who love spending time with dogs but can’t manage full-time ownership can now join a flexible pet ownership program.
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