Innovation That Matters

Flower bouquets fit through the mailbox without getting ruined


Online florist Bloom & Wild has created special letterbox size packaging which preserves the freshly cut stems inside.

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It may be easy to send seeds, and even a foldable kit to grow them indoors, through the post — à la Vancouver-based Patch — but flowers have to be hand-delivered due to their fragile nature. That is until online florist Bloom & Wild came along, with its special letterbox size packaging which preserves the freshly cut stems inside.

Customers simply choose the flowers they’d like to buy or send as a gift — from single species to special mixes selected by the UK-based company — and choose an address to send it to. The flowers are then cut to order and the bouquet is delivered for free as a 1st class parcel. Rather than having to ensure someone is at the address to receive it, the flowers are carefully fitted inside cardboard packaging that can easily fit through a standard mailbox. Particularly delicate blooms are protected with netting and water capsules are included to keep them hydrated. All the recipient has to do is to arrange them themselves and enjoy them for over a week. Bouquets start from GBP 13.95. The video below explains the concept in more detail:

Bloom & Wild makes online flower shopping more reliable and less frustrating than it otherwise can be. Are there other products that could be repackaged or even redesigned to fit through the post?



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