FM Keitai

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Cell phones in Japan are moving swiftly up the evolutionary chain toward the apex of true media powerhouse. Hot new 'killer idea' FM Keitai – a partnership between KDDI (Japan's second largest wireless provider), handset maker Sanyo, and FM radio heavyweight Tokyo FM – launched about a year ago and is now bringing real-time interactive radio content to 500,000+ keitai (Japanese for cell phones) users and counting. The number of 3G subscribers in Japan is steadily increasing -- 16.7 million+ as of June 2004, and FM Keitai is taking full advantage of 3G's enhanced capabilities. The FM-enabled handsets let listeners…

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