Food and cosmetic innovations tryvertised via luxury store and gift box

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Earlier this year we featured tryvertising store Sample Central which has opened in Japan and Hungary. Now extending retail-based tryvertising to food and cosmetics industries is Darling Delicious in the Netherlands, who provide a platform for companies to test their innovations with consumers before they launch on the market. Researchers at Darling Delicious claim to search for the most luxurious, innovative, tasty and sustainably produced items, which they trial in two ways to a female market aged 25 to 55. In their trend store in Groningen, these trial products are tested in a real shop environment, and are available for…

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